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  • 2 onions (chopped)
  • 4 cloves of garlic (pressed)
  • 3 medium carrots (peeled)
  • 2 zucchini (peeled)
  • 2 potatoes (peeled)
  • 3 korean hot pepper or jalapeno
  • 2 turnips (optional)
  • 200 grams chickpeas (canned)
  • 4 tbsp tomato paste
  • 2 tbsp harissa (optional)
  • 5 tbsp olive oil (or any other vegetable oil)
  • 1/2 tbsp salt
  • 1 tbsp cayenne pepper
  • 1 tbsp paprika
  • 1 tbsp turmeric
  • 1 tbsp cumin
  • 500 grams couscous (fine or medium)
  • 6 pieces of chicken


  • In a large pan, pour 5 tbsp of olive oil. Add the chopped onion and the pressed garlic. …

“…it only takes one voice, at the right pitch, to start an avalanche.”
Dianna Hardy, Return of the Wolf

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With the rise of social media platforms and online communication, the in-person communication has dwindled. The real human interaction that we used to engage in is becoming less appreciated. People freak out when they receive a call. They prefer to get a message instead.

Less friction, babe. You got it!

Social media comments

Online written messages


Now the mainstream thinking goes: Why should I call when I can send a message? Why should we meet in person when we can use Zoom?

Fair enough! No one can see your sweating palms when you are challenged by a tough question in a live webinar ;) Less embarrassment? …

How to make the most out of such intimate marketing events

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Present and discuss

This form of event marketing is very subtle. The use of breakfasts, lunches, and dinners is geared to networking and engaging with prospects and customers. This kind of event is usually small, private, and intimate. However, it can reach 50 or more attendees, depending on the organization and setting.

These occasions make it comfortable for executives and leaders to present their thoughts, discuss their ideas, and promote their brands in a cosy atmosphere where each member is thoroughly listened to.

Why so serious?

The formality of the event should be combined with a degree of informality where the participating members are supposed to feel at ease when asking questions and articulating their points of view. …

promote your brand, service or product effectively

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Event marketing is a strategy or plan used by marketers to promote products, services, and brands. It is a fast-growing mechanism that never ceases to expand.

Event marketing consists in offline and online events organized to leverage brand awareness.

Through event marketing you can:

  • Generate more leads
  • Boost customer engagement
  • Provide information to your prospects and customers
  • Upsell customers
  • Connect with customers
  • Target in-person engagement

An online or offline event is an informational session that is offered in the form of a display, presentation, or exhibit to leverage in-person and real-time prospect and customer engagement.

Event marketing is not as innocent as it might seem— informational and educational content for my dear customers. …

The forensic evidence that goes beyond blood stains, fiber evidence, and shoe print.

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Forensic linguistics is a rising forensic science that has been growing fast since the 1950’s. A forensic linguistics definition lies in the interface between the science of language, law, and law enforcement. The forensic linguistics meaning consists in the relationship between the legal context and language used by humans.

Spoken language or written text become forensic items when present in a legal or criminal context; hence, the need for a forensic linguist. The term forensic lignuist meaning the role of who does the forensic linguistic investigation has entered the job market.

Today we witness an increasing interest in forensic linguistics. People are interested in learning more about forensic linguist jobs as well as forensic linguist salary and opportunities. The question of how to become a forensic linguist is being asked by many. …

That empathic gaze …

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What is empathy?

“The ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation” — Cambridge Dictionary

“Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately.” — Psychology Today

In an article written by Jennifer Lea Reynolds in Psychology Today, we find the distinction between “having empathy” and “being an empath.” The former is defined as “being in tune to other people’s feelings and life circumstances”; the latter as “An empathetic person may be moved by a situation in a sort of heart-tugging, emotional manner that ultimately gives rise to kind, caring, and understanding words and actions.” …

“Chop your own wood and it will warm you twice.” — Henry Ford

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Because a narcissistic character is not what you want to have in your organization, paying extra attention to the selection and hiring processes is of utmost importance. This is why I always believe that it is the founders and co-founders that should select the right candidate for their companies, when it comes to sensitive positions — ones that require leadership and can affect their business development and progress.


That delicate and highly important role should definitely be performed by a true leader — one who is endowed with pure leadership. What it takes to find that great candidate who fits in such a position is a true leader involved in the hiring process, indeed. …

Have you ever heard of boring startups?

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Eric Ries’s The Lean Startup has become the jewel in the crown of many entreprises.

Countless startups swear by this methodology. Creative and passionate entrepreneurs who like to think out of the box do not quite like application of the very approach though. It is time that entrepreneurs question the usefulness of the methodology and give it a critical scrutiny.

The Lean Startup is rooted in the conception that startups should opt for a flexible approach in the phase of product development. It is an approach that rests upon the acceleration of the product creation and delivery process.

“Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.” — Eric…

Leaders should think twice before opting for the anonymous employee feedback system.

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While many companies are working hard to increase their employee retention rate; that is to say, implementing new strategies and techniques to motivate their employees to stay in their jobs, others are busy increasing the workload and scaling their businesses.

Employees quit their jobs for many reasons. Some say: “employees leave bad bosses, not bad jobs.” That is, employees, most of the time, leave managers and the managing system altogether, not the job — the tasks they are doing. They may continue doing the same type of job elsewhere though.

According to builtin.com, “An organization’s employee retention rate refers to its ability to retain employees over a period of time. Internally, it also refers to the organization’s efforts to engage and retain its team members.” …

Scared to stay yet scared to quit

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Having a job is great. Being able to pay the bills and give yourself and your loved ones treats is amazing when you can afford it through your salary.

When you get hired, many doors seem to open. After all, it all depends on money. How can one afford to rent a place without having a stable job, or even pay for the most basic needs?

Well, I think we all agree that a job is important. Not only for the financial security it offers, but also for the purpose and meaning it gives us. But, let’s be honest, sometimes meaning and purpose become secondary when it comes to situations where you have to provide for your family and support yourself. …


Naouress Akrouti

I write business blog articles 💖www-zircontext.com💖 | I help people speak up 🚀| Forensic Linguist 😎| Language & Communication Coach ❣️

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