The anchoring effect can work for you or against you. Being aware of its use is what makes the difference.

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Not everyone is a manipulator, but manipulation does exist. Now we don’t want to draw the work environment as a pure hostile picture where you cannot relax and get your work done.

Being aware of how things work can be an eye-opener that prevents you from being an easy prey to manipulators.

What is the anchoring effect?

The reason why you might fall victim to emotional and mental manipulation can simply be a matter of negotiation for power. Anchoring is a tool for mind control…

On Amazon, you can sell as an Individual or a Professional

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You can sell products on Amazon, as a professional, or as an individual. In order to sell items on Amazon, you need to choose a selling plan.

Amazon selling plans:

Individual: $0.99/item sold

With the individual plan, you can sell up to 40 items per month. You can decide and choose which items to sell on Amazon. However, using this plan means that you are not planning to advertise or you make use of advanced selling tools offered by Amazon.

Professional: $39.99/month

Opting for the professional plan offers the opportunity of selling more than 40 items per month. In addition, you will have…

Error 404 Brain Not Found

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Well, people are good, people are bad, people are funny, people are cool. One particular type of person is stupid. Giving compliments to someone else is not a random act of praise. Thinking about it twice before you verbalize it can certainly make it better. Your compliment is not always pleasant if you do not reflect a bit on it before saying it.

I always received compliments. I realized that there are some compliments that are simply stupid. I thought you might want to hear some of the worst and funniest compliments I received. Enjoy the list below:

  • Wow, good…

And what do you do now? Taking my time to discover what I want, can I?

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I quit my job during the pandemic, September 2020. The reasons why I left the job I loved were a mix of job-related and personal factors. I am not going to go into that. I still have a love relationship with my ex-job.

Since then, I was doing my best in using my skills to make money. I write for clients, made a website, doing reasearch, learning new stuff, applying to jobs that interest me. …


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  • 2 onions (chopped)
  • 4 cloves of garlic (pressed)
  • 3 medium carrots (peeled)
  • 2 zucchini (peeled)
  • 2 potatoes (peeled)
  • 3 korean hot pepper or jalapeno
  • 2 turnips (optional)
  • 200 grams chickpeas (canned)
  • 4 tbsp tomato paste
  • 2 tbsp harissa (optional)
  • 5 tbsp olive oil (or any other vegetable oil)
  • 1/2 tbsp salt
  • 1 tbsp cayenne pepper
  • 1 tbsp paprika
  • 1 tbsp turmeric
  • 1 tbsp cumin
  • 500 grams couscous (fine or medium)
  • 6 pieces of chicken


  • In a large pan, pour 5 tbsp of olive oil. Add the chopped onion and the pressed garlic. …

“…it only takes one voice, at the right pitch, to start an avalanche.”
Dianna Hardy, Return of the Wolf

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With the rise of social media platforms and online communication, the in-person communication has dwindled. The real human interaction that we used to engage in is becoming less appreciated. People freak out when they receive a call. They prefer to get a message instead.

Less friction, babe. You got it!

Social media comments

Online written messages


Now the mainstream thinking goes: Why should I call when I can send a message? Why should we meet in person when we can use Zoom?

Fair enough! No one can see your sweating palms when you are challenged by a tough…

How to make the most out of such intimate marketing events

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Present and discuss

This form of event marketing is very subtle. The use of breakfasts, lunches, and dinners is geared to networking and engaging with prospects and customers. This kind of event is usually small, private, and intimate. However, it can reach 50 or more attendees, depending on the organization and setting.

These occasions make it comfortable for executives and leaders to present their thoughts, discuss their ideas, and promote their brands in a cosy atmosphere where each member is thoroughly listened to.

Why so serious?

The formality of the event should be combined with a degree of informality where the participating members are supposed to…

promote your brand, service or product effectively

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Event marketing is a strategy or plan used by marketers to promote products, services, and brands. It is a fast-growing mechanism that never ceases to expand.

Event marketing consists in offline and online events organized to leverage brand awareness.

Through event marketing you can:

  • Generate more leads
  • Boost customer engagement
  • Provide information to your prospects and customers
  • Upsell customers
  • Connect with customers
  • Target in-person engagement

An online or offline event is an informational session that is offered in the form of a display, presentation, or exhibit to leverage in-person and real-time prospect and customer engagement.

Event marketing is not as…

The forensic evidence that goes beyond blood stains, fiber evidence, and shoe print.

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Forensic linguistics is a rising forensic science that has been growing fast since the 1950’s. A forensic linguistics definition lies in the interface between the science of language, law, and law enforcement. The forensic linguistics meaning consists in the relationship between the legal context and language used by humans.

Spoken language or written text become forensic items when present in a legal or criminal context; hence, the need for a forensic linguist. The term forensic lignuist meaning the role of who does the forensic linguistic investigation has entered the job market.

Today we witness an increasing interest in forensic linguistics…

That empathic gaze …

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What is empathy?

“The ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation” — Cambridge Dictionary

“Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately.” — Psychology Today

In an article written by Jennifer Lea Reynolds in Psychology Today, we find the distinction between “having empathy” and “being an empath.” The former is defined as “being in tune to other people’s feelings and life circumstances”; the…

Naouress Akrouti

I write business blog articles 💖💖 | I help people speak up 🚀| Forensic Linguist 😎| Language & Communication Coach ❣️

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