You can create great digital content, but you don’t know how to sell it? This article is for you!
With the rise of multi-colored marketing strategies, the non expert who wants to sell their content becomes clueless as to which direction to head to.
I can offer great digital content. I have a book I want to sell. I wrote an ebook that I want to monetize. I am confused how to start selling my online courses and workshops.
On the surface level, one might think that they should make their product visible somewhere in the realm of the internet where people can see it, and maybe decide to buy it.
On the same surface level, one might think that they should display their content on some website or social media platform where people might go: “Wow this title looks interesting, I’m gonna buy the ebook right now.”
Having a website is essential, but not enough. Having social media accounts for your content is useful, but not enough. Having a huge Linkedin network is great, but not enough. Not enough so that your product or servcice sells.
There is no black or white modality to selling. There is a strategy that is preceded by research and honed by experimentation and continuous learning.
It is like being surrounded by mountains, but you want to hike. You cannot hike correctly unless you research your path, check the weather, the time needed, as well as the departure and arrival points.
You need to choose a path in the mountain, and follow its directions. Yes, I know you can also go freestyle hiking, when you are an expert and familiar enough with the mountains.
The path you need to choose depends on the service and product you would like to sell. However, there are roadmaps that are applicable to the selling of almost all types of products and services, mainly coaching workshops, online courses and other digital content.
Create a funnel
Targeted audience→landing page →free resource→convert visitors into subscribers →create an email drip campaign (educate your market)
1. Targeted audience
You need to find your audience. If you know where to find your audience on Facebook, for example, where they live, and which age they are, that can be a very good start to locate your targeted audience. If you already have a fan base and you already know the behavioral preferences of your fans, that’s even better.
You need to know which online communities and groups your audiences belongs to, as well as which search engine they frequent. In addition, the keywords they use to search on the search engine are omnipresent. Your targeted audience is your point of departure, it needs to be built on solid foundations.
2. Landing page
A landing page is not your website. It is a page you design to convert visitors into customers or leads. Do not make the mistake of sending your visitors to a non-landing page, such as the home page of your website.
The visitors need to be directed to a landing page for the reason of sales and conversion. You might not want your visitors to buy right away once they click on the link to the landing page.
3. Free resource
One of the most subtle and clever ways to attract your potential customers is to offer them something for free. Free resources is what you need to offer through your landing page. Offering a free ebook, toolkit, webinar, workshop, or consultation is of great importance. In such a way you can convert visitors into subscribers and leads.
The free resource you are offering needs to be valuable, that is worth trading emails for. Once a visitor finds the title and description of the free resource interesting enough, they are most likely to subscribe to your mailing list in exchange for the free download of the free item.
4. Visitors conversion
Now that your subscribers are providing you with their emails, you need to start creating a fan base. Your visitors should become your true fans. If you promised them that by subscribing they will be receiving free informative content in the form of a monthly or weekly newsletter, you should make sure that they get the promised value. The more value they get, the more likely they are to share it with their friends and connections.
The aim is to make sure you build trust between you and your fans. After you have attracted subscribers, turned them into fans, you need to convert them into customers. The end goal of any sales funnel is to sell and make money.
5. Email drip campaign
You can sell through your landing page or your website. You can also sell content through email; you can safely opt fot email dripping. You need to sign up for an email drip software that drips out your content over time. For instance, you can create a paid course or workshop that you drip to your customers over some weeks or months.
You can create an email drip campaign that contains a series of emails that are sent every one or more days to your customers who already bought the course through a sales page after they have already found great value in what you offered for free.
Follow a path! Understanding how to create a funnel and for which purpose is essential when it comes to selling your content. Remember that your aim should be how to get your customers to buy, not only your current paid course, but also your future content. Making sure that your audience is always connected and engaged should be your number one mission.
Many people hire experts to create sales funnels and landing pages for them. Being aware of all of the above steps and tips does not necessarily mean you are the one who should do all that. You can dedicate your time to your content creation while others do the rest for you.
I wish you abundance!